Case Study: STAjets achieves improved pipeline visibility and reduced lost leads with Zendesk Sell

STAjets transforms its sales operations with Zendesk Sell

STAjets, a California-based aviation and management company founded in 2005, struggled as its high-end clientele and inbound leads grew: sales were managed ad hoc, managers tracked opportunities in spreadsheets, and a short 30-day sales cycle made that untenable. Facing an average of 1,000 quotes per month and roughly $40,000 per quote, STAjets turned to Zendesk Sell (Sell) to solve its lack of pipeline visibility and tracking.

By implementing Zendesk Sell, STAjets gained centralized pipeline visibility, rep-level accountability, and built-in reporting (Rep Performance Dashboard, Lost Deal Analysis), leading to rapid adoption and clearer sales processes within three months. Zendesk Sell helped recover the roughly 15–20% of leads previously lost, boosted rep productivity and morale, and saved time and money by providing a single platform instead of multiple add-ons.

STAjets

Zach Rutledge

Director of Charter Sales