Case Study: Simpleray achieves 400 leads per month (1,150% increase) with Zendesk Sell

Simpleray creates a customized, data-driven sales process with Zendesk Sell

Simpleray, a Midwest turnkey solar installer, faced growing competition as the solar market expanded and found its sales team lacked the data and process to focus efforts effectively. The company had been using ad hoc tracking that siloed information and wanted an intuitive, extensible platform that would support custom integrations and deliver actionable insights—so Simpleray selected Zendesk Sell.

Using Zendesk Sell, Simpleray integrated lead capture with its marketing system, triggering automated emails, auto-assigning reps, applying custom lead statuses, and pulling Google Maps snapshots for geolocation-based qualification. Leveraging the Sell API for bespoke integrations, the vendor’s solution helped Simpleray scale from about 8 leads per week to roughly 400 leads per month (a 1,150% increase), creating a measurable, repeatable sales process and much better lead qualification.

Simpleray

David Birchmier

Vice President