Case Study: SIA Scotch Whisky achieves mobile selling and rapid growth with Zendesk Sell

SIA uses Sell to bring mobile selling to a pen and paper industry

SIA Scotch Whisky, a San Francisco–based maker of modern‑palate Scotch, needed a simple, well‑designed CRM to manage thousands of new distributor, bar and retail relationships after a successful Kickstarter and rapid growth. Founder Carin Luna‑Ostaseski found Salesforce too complex and adopted Zendesk Sell for its mobile‑friendly CRM and easy, scalable design.

With Zendesk Sell Carin imported tens of thousands of leads in half an afternoon, built a custom sales pipeline, connected email tracking, and used Sell’s geolocation on her smartphone to target dense lead areas as she expands into five new markets. Zendesk Sell’s reporting and analytics enabled reliable forecasting and revealed a 3x December sales spike, helping SIA Scotch Whisky scale operations and prioritize sales efforts.

SIA Scotch Whisky

Carin Luna-Ostaseski

Founder, SIA Scotch Whisky