Case Study: Night Lion Security uncovers actionable, quantifiable sales insights with Zendesk Sell

Sell helps Night Lion Security uncover actionable, quantifiable sales insights

Night Lion Security, a cybersecurity and IT risk management firm, needed a sales solution to establish trusted relationships from first touch, reliably track and organize leads, and provide a strong mobile experience for CEO Vinny Troia while the company scaled. To solve this, Night Lion selected Zendesk Sell’s All‑in‑One Sales Platform.

Zendesk Sell implemented customized lead tracking (custom fields, statuses, tags, Smart Lists), email tools (automation, bulk send, templates, merge tags, real‑time notifications), mobile CRM functionality and visual pipeline reporting. As a result, Night Lion saw marked improvements in lead management and communication, higher sales productivity, infrastructure scalability that supports growth, and is expected to more than double in size this year thanks to Zendesk Sell.

Night Lion Security

Vinny Troia

CEO