Case Study: Impulsora Diesel achieves 80% pipeline growth with Zendesk Sell

Sell fuels pipeline expansion and brings industrial machinery to a new age

Impulsora Diesel, a Mexico-based provider of new and used heavy machinery, struggled for years to track leads, customer visits, and sales communications across dispersed inside and outside teams. After briefly evaluating options like Salesforce, the company chose Zendesk Sell as its CRM to gain visibility into its pipeline and standardize how the sales force documents activity and follow-ups.

Using Zendesk Sell to schedule appointments, set tasks, manage pipeline stages, and run funnel and sales-goals reports, Impulsora Diesel built a searchable database and forecasting process that made managers and reps more productive and focused. Within about a year and a half, the company saw a dramatic lift in pipeline activity — new leads in their pipeline increased by 80% — and improved forecasting and sales efficiency thanks to Zendesk Sell.

Impulsora Diesel

Julio Manzano

General Manager, Impulsora Diesel