Case Study: Museum Hack doubles year-over-year revenue with Zendesk Sell

Museum Hack doubles year-over-year revenue with Zendesk Sell

Museum Hack, a provider of irreverent museum tours founded in 2013, was struggling to manage inbound requests and follow up on private‑tour leads that arrived in team inboxes. After evaluating options, the company chose Zendesk Sell (Sell) to centralize leads, contacts, and deals and establish a formal sales process.

Using Zendesk Sell’s in‑platform emailing, calling, texting, automated actions, Zapier integrations and funnel reporting, Museum Hack consolidated communications, enforced follow‑up tasks, and gained actionable insights. As a result of Zendesk Sell, the company doubled year‑over‑year revenue (from $1M to $2.2M in 2015–2016 and on pace for $4M in 2017), saved $50,000 by reallocating ineffective ad spend, and accelerated rep ramp‑up and productivity.

Museum Hack

Michael Alexis

Director of Marketing