Case Study: Sartorius achieves improved sales productivity and reliable forecasting with Zendesk Sell

Global biomedical leader uses Sell for sales productivity and forecasting

Sartorius, a global biomedical leader, needed a CRM to support an aggressive revenue-growth initiative and to manage two very different sales motions: long, multi-million-dollar deals and fast transactional sales. Before adopting Zendesk Sell their reps relied on pen-and-paper and spreadsheets, which consumed selling time, left managers with limited pipeline visibility and forecasting, and made customer history dependent on individual reps.

Zendesk Sell was rolled out company-wide (over 300 users) to centralize contacts, leads and deals and add tools like email templates, view notifications, task automation, probabilities and expected close dates. The result: several hours reclaimed per rep each day, faster handoffs when reps change territories, better forecasting and earlier operational conversations about orders — and the platform has now been expanded to Sartorius’s Latin American team as they work toward their 2020 revenue goals.

Sartorius

Mark Coleman

Project Manager