Case Study: Brand Collective achieves 30% boost in quality sales activities with Zendesk Sell

Brand Collective Boosts Quality Sales Activities by 30% with Sell

Brand Collective, which brings together leading international and Australian lifestyle brands, faced fragmented sales processes with no dedicated platform — teams kept separate records and produced ad hoc reports, leaving leadership without clear insight into sales drivers. To address this, Brand Collective implemented Zendesk Sell's All-in-One Sales Platform for its ease of use, capabilities and strong customer success support.

Zendesk Sell rolled out features like email integration, Smart Lists, a native mobile app with geolocation, and reporting and analytics, delivering organization-wide visibility and collaboration in just four weeks. As a result, Brand Collective achieved full rep adoption, a 30% increase in sales activity, higher-quality tracked actions, clearer accountability and faster, data-driven decisions informed by Zendesk Sell.

Brand Collective

Nikos Psaltopoulos

Head of Sales and Innovation