Case Study: Blue Reef Pty. Ltd. achieves major cost savings and streamlined sales processes with Zendesk Sell

Blue Reef Pty. Ltd. - Customer Case Study

Blue Reef Pty. Ltd., an Australia-based provider of safe Internet solutions to schools across Southeast Asia, was weighed down by an inefficient sales stack that combined Salesforce and Excel, creating duplicate data entry and soaring costs (about $15,000 per quarter in Salesforce licenses plus roughly $8,000 in consulting). Seeking a simpler CRM, Blue Reef evaluated options and chose Zendesk Sell to streamline their sales operations.

Zendesk Sell was migrated into production in three days and delivered features like automatic call logging, complete email integration, and task automation, centralizing processes and improving forecast accuracy. The switch eliminated double-handling of data, let reps focus on selling, and dramatically reduced CRM spend—from roughly $15,000 per quarter (plus ~$8,000 consulting) to under $1,000—while improving sales visibility and data quality.

Blue Reef Pty. Ltd.

Kane Rogers

Account Manager