Case Study: Upfluence achieves 1,000% growth and a scalable, API-integrated CRM with Zendesk Sell

API integration and adaptability catapult content marketing startup to success

Upfluence, a fast-growing content marketing platform founded in 2013 that connects advertisers with thousands of bloggers, needed a CRM that could consolidate scattered data, provide open API integration, and adapt to a rapidly expanding team. After finding Salesforce too complex and Pipedrive insufficient for monitoring and customization, Upfluence chose Zendesk Sell to meet those needs.

Zendesk Sell integrated with Upfluence’s website and allowed a full data and lead migration in about a week, giving the sales team a customizable, API-driven CRM with features like Sell Voice, document repository, notifications, email integration, and a native dialer. The result: clearer real-time analytics and streamlined workflows that helped drive 1,000% growth in nine months, push the company into six-figure revenue, and position Upfluence to pursue an anticipated 700% growth next year—results the company attributes to Zendesk Sell.

Upfluence

Kevin Creusy

CEO