Case Study: Advent Results achieves a 50% boost in pipeline visibility and rep productivity with Zendesk Sell

Advent Results scales its sales pipeline, process and performance with Sell

Advent, a provider of dynamic brand spaces for corporate, educational and civic institutions, was rapidly growing and found its Google spreadsheet-based sales tracking could not scale. The manual effort offered little insight into pipeline stages or prospect data, so Advent selected Zendesk Sell to centralize and organize its sales process.

Zendesk Sell was implemented with customized pipelines, lead/contact/deal cards, automatic tracking of calls, emails and appointments, plus Smart Lists and Pipeline Reports to monitor deal stages. As a result, Advent achieved a 50% increase in pipeline visibility and an estimated 50% boost in rep productivity, with faster follow-ups, better forecasting and time savings from email integration — and plans to use Sell’s open API to further sync systems.

Advent

John Ericson

Sales and Marketing Coordinator