Case Study: Junkyard Golf Club achieves 300% revenue increase from support tickets with Zendesk Messaging

Live chat helped increase revenue 300% from support tickets

Junkyard Golf Club is a UK-based leisure brand that turned pop-up mini-golf into a multi-venue, nightclub-style experience across five cities. Rapid growth exposed a fragile support setup—staff were managing a shared email account and manual social messages, causing long response times (average first response ~48 hours) and limited scalability.

The company deployed Zendesk (Support, Chat, Explore, Guide, Sell, Talk) and added live chat, analytics, and collaboration tools to streamline service and sales. The same team now handles ~9,000 contacts/month (up from 3,000), chat response is under one minute, overall CSAT is 94%, live-chat upsells drove a 300% increase in ticket-generated revenue with a 32% conversion rate, and the platform helped avoid hiring a dozen extra agents.

Junkyard Golf Club

Ruth Derry

Customer Service Manager