Case Study: Idaho Krav Maga achieves streamlined operations and 40% membership growth potential with Zen Planner

Idaho Krav Maga - Customer Case Study

Idaho Krav Maga, founded by Tracie and Michael Ide in Boise in 2012, grew from garage classes into a larger facility offering programs for ages 3 and up. As memberships passed 20, their spreadsheet-based systems and Square payments became unmanageable, lacking automated billing, professional presentation and reliable scheduling or attendance tracking.

They chose Zen Planner (recommended by the Krav Maga Alliance) and implemented its all‑in‑one solution, which automated billing, organized schedules and attendance, tracked inventory and launched an online store—adding a new profit center. Zen Planner’s responsiveness and communication tools improved the member experience and positioned Idaho Krav Maga for roughly 40% membership growth by summer 2014.

Idaho Krav Maga

Michael Ide

Co-owner