Case Study: Forge Fitness (Home of CrossFit Chili) achieves 10-hour weekly time savings and automated membership management with Zen Planner

Forge Fitness, Home of CrossFit Chili - Customer Case Study

Forge Fitness (CrossFit Chili) in Rochester, NY, owned by coach Brian Lelli, faced growing administrative pain after opening in 2013. Using a free booking tool and punch cards led to frequent no-shows, manual roster fixes, chasing payments, and time-consuming member enrollment and data management. Brian evaluated several platforms and wanted a simple, affordable system his members would actually use.

He chose Zen Planner for its ease of use and price; the platform automated sign-ups, billing, attendance tracking, and emails and integrated the class calendar and membership info into the gym website and Facebook. This eliminated punch cards, recovered up to 10 hours a week, let coaches focus on training, improved revenue collection, and made running the business much more efficient.

Forge Fitness, Home of CrossFit Chili

Brian Lelli

Owner