Case Study: Duluth Fit Body Boot Camp grows membership 756% and saves 20 hours/week with Zen Planner

Duluth Fit Body Boot Camp - Customer Case Study

Duluth Fit Body Boot Camp, founded by Bob Patrick to help people transform their lives through fitness, launched in 2015 and quickly faced a common startup problem: manual, time-consuming lead and member management. Bob was juggling spreadsheets, calls, billing and reporting, which ate up his time and made it hard to track leads, memberships and cash flow.

By implementing Zen Planner, Duluth automated lead follow-up, billing and reporting with a single dashboard, freeing up staff time and ensuring no prospects fell through the cracks. In just nine months the gym grew from 26 to 225 members (a 756% increase), saved up to 20 hours a week, cut admin costs by over $3,500 annually, shortened the lead cycle—and enabled Bob to open a second location.

Duluth Fit Body Boot Camp

Bob Patrick

Owner