Case Study: CrossFit Park Ave achieves $50,000 annual net value and streamlined operations with Zen Planner

CrossFit Park Ave - Customer Case Study

CrossFit Park Ave, founded by Dario Delkic in Rochester, NY, launched in 2013 and quickly grew its membership. Before opening, Dario faced a major administrative challenge: he needed a reliable way to manage daily class schedules, track attendance, handle invoices and payments, notify members of expired cards or past-due bills, and keep prospect and member data organized without hiring a full-time administrator or juggling spreadsheets.

After consulting other gym owners, Dario implemented Zen Planner as an all‑in‑one solution to manage scheduling, billing, attendance, alerts and member data. The system is easy to use for staff and members, helped CFPA increase new sign-ups, improved staff efficiency, and eliminated the need for an extra hire—delivering roughly $50,000 in net annual value.

CrossFit Park Ave

Dario Delkic

Founder and Co-Owner