Case Study: CrossFit Palm Beach achieves record $50K+ monthly revenue and improved coaching presence with Zen Planner

CrossFit Palm Beach - Customer Case Study

CrossFit Palm Beach had relied on a traditional whiteboard for four years to track attendance and workout scores, which helped build community and measure progress but became impractical as classes grew. Recording names and scores consumed valuable coaching time, encouraged short‑term competition and occasional dishonesty, and limited the gym’s ability to collect useful long‑term data and deepen member relationships.

They switched to Zen Planner’s digital attendance, workout tracking and app-based leaderboard, freeing coaches to be fully present, improving data collection, and adding social features for members to like/comment on scores. The change boosted engagement and attendance, enabled better business decisions, let the owner delegate administrative tasks, and contributed to a record month of over $50,000 in revenue.

CrossFit Palm Beach

Andrew Frezza

Owner