Case Study: Cleveland Exotic Dance achieves 15% profit increase and 75% administrative time savings with Zen Planner

Cleveland Exotic Dance - Customer Case Study

Cleveland Exotic Dance (CED), founded in 2007 by Roxi DellaDonna, is a Cleveland dance and fitness studio offering pole fitness, belly dance, hoop dance and burlesque. As the business grew from private events to a full studio, CED relied on monthly Excel workbooks to track attendance and billing, which scattered member data across tabs, introduced formula errors, consumed Roxi’s time and limited the studio’s ability to grow.

In 2012 Roxi implemented Zen Planner for automated billing, attendance tracking, email communications and fast P&L exports. The switch was smooth and delivered measurable results: a 15% increase in profits, a 75% reduction in administrative time, more accurate billing and attendance, and freed capacity to focus on marketing and improving member experience.

Cleveland Exotic Dance

Roxi DellaDonna

Founder & Co-Owner