Case Study: Brickhouse Cardio Club achieves $30,000 in overhead savings and streamlined operations with Zen Planner

Cardio Brickhouse Club - Customer Case Study

Brickhouse Cardio Club in Stafford, VA, owned by Rosa Seward, is a dance‑fitness studio that opened in October 2013. Preparing to launch, Seward consulted other franchise owners and learned that a reliable, user‑friendly gym management system was essential to organize member data, class schedules, billing and reporting—challenges she didn’t want to manage manually and had heard MindBody™ struggled with.

She implemented Zen Planner before the grand opening and trained staff on the all‑in‑one platform. Zen Planner automated alerts, attendance, scheduling, fitness tracking and formatted corporate reports with one click, saving an estimated $30,000 in overhead, simplifying operations, supporting member self‑service and helping add new members each month.

Brickhouse Cardio Club

Rosa Seward

Franchise Owner