Case Study: B3 CrossFit and Body by Boris doubles its business and saves $5,000 annually with Zen Planner

B3 CrossFit and Body by Boris - Customer Case Study

B3 CrossFit and Body by Boris is a Gainesville, FL training facility run by owner Chris “Boris” Marhefka that offers CrossFit, boot camps, personal training and Olympic lifting to a close-knit community of about 200 members. Early growth was held back by disorganized, manual processes—no athlete management software, one-off emails, pen-and-paper check-ins, PayPal/manual payments and spreadsheets—which left Chris overwhelmed with administrative work.

By adopting Zen Planner’s automations for billing, payments, lead and member communications, check-in and attendance tracking, and reporting, B3 systematized operations and reclaimed substantial time to focus on marketing and coach development. The changes saved nearly $5,000 a year, helped the gym double in size and transition from a hobby to a scalable business, enabling new ventures like a meal delivery service and an upcoming reality show.

B3 CrossFit and Body by Boris

Chris Marhefka

Owner