Case Study: Waitrose improves Meta ASC performance and acquires new shoppers with Zefr

Waitrose lowers cost per purchase by 35% with Zefr

Waitrose, a UK grocery chain, aimed to improve its performance on Meta’s Advantage+ shopping campaign to acquire new shoppers without compromising on brand safety and suitability. To achieve this, they turned to their vendor, Zefr, as a brand suitability data partner.

Zefr implemented its proprietary suitability data and Meta FAN Allow List solution for the campaign. This approach ensured brand safety while driving performance, resulting in a 35% lower cost per purchase and a 53% higher return on ad spend for Waitrose. The campaign proved that leveraging Zefr's solutions allowed the brand to achieve its goals without compromise.

Waitrose