Case Study: a major auto brand achieves 4x engagement lift and 80% over-delivery in earned views with Zefr

Reach and Engagement for Hispanic Audience

a major auto brand sought to increase reach and engagement among multicultural audiences for its mid-sized SUVs while positioning the brand as adventurous and fun. Zefr was engaged, using its BrandID Hispanics package and Influencer Technology to target contextually relevant Hispanic, auto, and family/kids content.

Zefr identified two Hispanic influencers who were genuine fans of the brand and ran CPE-paid influencer videos showing how the vehicle helped their families; combined with BrandID targeting the campaign over-delivered earned views by 80%, drove a 4x lift in engagement versus YouTube’s benchmark, and won an OMMA award for best multi-cultural campaign.