Case Study: Movistar Telefónica Hispam achieves lower CPMs and improved brand suitability with Zefr

Movistar Telefónica Hispam lowers CPMs by 22% with Zefr

Movistar Telefónica Hispam, a multinational telco brand, wanted to measure brand suitability across its YouTube investment and test the impact of performance optimization on its campaigns. It partnered with the vendor Zefr to establish a baseline for these metrics.

Zefr implemented its exclusions to remove high and medium risk channels and videos. This solution drove a 6.73% improvement in brand suitability and 22% lower CPMs for the customer. Zefr's efforts also removed over 184,900 high and medium risk channels/videos from the campaign's delivery.

Movistar Telefónica Hispam