Case Study: McCain Foods achieves full-funnel brand lift and +9% incremental sales with Zefr

McCain Foods drives +9% incremental sales lift with Zefr

McCain Foods, a multinational frozen foods company, was challenged with breaking through to U.S. consumers and establishing brand awareness for its quick-cook potato products. The goal was to boost awareness and sales penetration among both prior and new consumers. To address this, McCain partnered with vendor Zefr.

Zefr developed a custom contextual strategy to reach McCain's target audience by aligning with family lifestyle, dinner, and cooking content. Using this solution, Zefr helped drive significant results: a +39.1% lift in purchase intent, a +33.6% lift in consideration, and a +9% lift in incremental sales, which equated to over $800,000 in incremental retail revenue.

McCain Foods