Case Study: Mazda boosts awareness and search lift with Zefr

Mazda drives 18% incremental search lift with Zefr

Mazda, along with their media agency Garage Team Mazda, sought to drive awareness for the new Mazda CX-50 model by targeting audiences interested in outdoor adventure content on YouTube. They partnered with the vendor Zefr to leverage its Cognition AI powered technology and managed service for a brand safe and contextually relevant video campaign.

Zefr implemented a customized contextual framework using TrueView In-Stream and Bumper ads, aligning Mazda's creatives with content themes like Outdoor Adventures and Entertainment. This solution drove significant results, including an 18% incremental search lift for the new model and a 75% brand awareness rate. The campaign's success was also recognized when it won Campaign of the Year at the ThinkLA 2022 Idea Awards.

Mazda