Case Study: a creative software brand boosts product awareness with Zefr

Creative Software Brand boosts product awareness 97.2% with Zefr

The customer, a creative software brand, faced the challenge of reintroducing a less-adopted product to new audiences and improving its position in their consideration set. They partnered with the vendor Zefr to utilize its Brand Suitability Targeting for a Q4 campaign.

Zefr implemented a contextual targeting approach to reach the right audience with relevant messaging. This strategy successfully drove full-funnel growth, resulting in a 97.2% lift in product awareness and a 16.6% lift in consideration. The campaign also achieved significant lifts in key brand perception metrics and drove a 16.7% increase in search activity for the product.

Creative Software Brand