Case Study: CMI Media Group helps a major pharmaceutical brand improve Meta brand suitability with Zefr

CMI Media Group boosts Meta brand suitability by 6.7% with Zefr

CMI Media Group faced the challenge of ensuring brand safety and suitability for a global pharmaceutical brand advertising on Meta. The inherent risk of misinformation and polarizing content on the platform was a significant concern for the sensitive industry. To address this, they partnered with vendor Zefr.

The solution involved implementing Zefr's Atrium Brand Safety & Suitability Measurement for Meta. This provided content-level evaluation, allowing the team to identify and remove publishers with misinformation and social issues. Through ongoing optimization guided by Zefr's data, the campaign achieved a 6.7% overall improvement in brand suitability, ensuring the brand reached its audience in safe environments.

CMI Media Group