Case Study: UNICEF UK launches a successful fundraising subscription with Zappi

UNICEF UK launches Bedtime Heroes in 8 months with Zappi

Unicef UK faced the challenge of needing to quickly develop and launch a new monthly subscription product to support its cause during the height of the COVID-19 pandemic. With traditional research methods halted, they needed a fast and reliable way to test and validate concepts to capitalize on a time-sensitive opportunity. They turned to Zappi and its Concept Test solution to gather the necessary consumer insights.

Using Zappi's platform, Unicef UK remotely tested multiple concepts with parents. The solution provided rich data that identified a clear winning idea, the PJ Masks branded "Bedtime Heroes" subscription, and offered insights to optimize the final product. This allowed Unicef UK to move from ideation to launch in just eight months. The successful initiative raised enough through subscriptions in less than three months to pay for significant aid, such as PPE for 1,161 health workers or 225,000 bars of soap.

Unicef UK