Case Study: Turo achieves faster market growth with Zappi

Turo drives 50% YoY growth in Philadelphia with Zappi

Turo, a peer-to-peer car sharing marketplace, needed to balance creative instinct with research to validate its marketing for a major expansion into the Philadelphia market. The company partnered with the insights platform Zappi to introduce a more data-driven approach to its creative decision-making process without sacrificing its creative integrity.

Using Zappi's advertising solutions for concept and storyboard testing, Turo identified a winning campaign, "Skip the Rental Counter." This data-driven validation gave the team confidence in their creative, which translated directly into business results. The campaign transformed Philadelphia into Turo's fastest-growing US market with over 50% year-over-year growth and provided a playbook for a successful national expansion.

Turo