Case Study: The Clorox Company improves TV ad effectiveness with Zappi Amplify TV

The Clorox Company improves TV ad impact with Zappi Amplify TV

The Clorox Company was seeking a more agile approach to its TV advertising research to keep up with the fast pace of its business. Its challenge involved month-long iteration cycles, time-consuming testing, and a lack of robust best practices. To address this, Clorox partnered with vendor Zappi and its predictive advertising tool, Zappi Amplify TV.

Using Zappi Amplify TV, Clorox gained access to in-context video measurement with robust analytics and automated insights. The solution enabled the team to quickly test, optimize, and validate creative before launch. In one example, Zappi identified an ad set to deliver lackluster results; after a few tweaks informed by Zappi's diagnostics, the predictions for both sales impact and brand impact significantly improved.

The Clorox Company