Case Study: SoFi boosts ad effectiveness with Zappi

SoFi boosts ad effectiveness by 20% with Zappi

SoFi, a personal finance company, faced the challenge of making its advertising more consumer-centric and data-driven. To move beyond internal opinions and ensure their ads resonated, they needed a way to rapidly test and iterate on creative concepts. They partnered with the vendor Zappi and adopted its Creative Suite platform to bring consumer insights directly into their ad development process.

By implementing Zappi's platform, SoFi empowered its teams to rapidly test ad edits and receive both quantitative and qualitative feedback within hours. This solution enabled continuous optimization and learning. The results were significant, with SoFi achieving a 20% overall increase in advertising effectiveness and producing its highest-performing creative to date, with ads now performing significantly above the industry average. Zappi's tools also helped democratize data across the organization.

SoFi