Case Study: PopCorners drives Super Bowl sales growth with Zappi’s Amplify Ad System

PopCorners nearly doubles sales growth with Zappi's Amplify Ad System

PopCorners sought to make a major impact with its first-ever Super Bowl advertisement, aiming to do more than just create buzz but to actually influence long-term consumer purchase habits and drive sustained sales growth. To ensure its high-stakes ad would be effective, the snack brand partnered with Zappi and utilized its Amplify Ad System.

Using Zappi's platform, PopCorners tested and optimized its ad throughout the entire creative process, from selecting the strongest concept to refining details like which product flavor to feature. This data-driven approach resulted in a highly successful ad that was ranked among the most effective of the Super Bowl. Zappi helped PopCorners achieve a nearly doubled year-over-year sales growth rate following the game and amass over 15 million online views for the spot.

PopCorners