Case Study: PepsiCo achieves winning Super Bowl ads with Zappi

PepsiCo improves creative effectiveness by almost a third with Zappi

PepsiCo, a leading food and beverage company, faced the immense challenge of ensuring its high-stakes Super Bowl advertisements would stand out and deliver a strong return on its multi-million dollar media investment. To achieve this, the company partnered with the consumer insights platform Zappi, utilizing its Zappi Amplify Ad System to bring robust consumer feedback directly into its creative process.

Zappi's solution enabled PepsiCo to adopt an iterative approach to ad development, testing multiple animatics with consumers to identify the most powerful creative elements. This process, which included second-by-second emotional response analysis, allowed PepsiCo to optimize its ads for maximum impact before final production. The results were highly effective, award-winning commercials; one ad was awarded a Cannes Lions Grand Prix, and others were voted among the top Super Bowl ads by consumers. This approach improved PepsiCo's creative effectiveness by almost a third, which the company states equated to gaining hundreds of millions of dollars in value.

PepsiCo