Case Study: PepsiCo accelerates innovation with Zappi

PepsiCo gets innovation insights in under 24 hours with Zappi

PepsiCo faced a significant challenge in balancing the speed of innovation with the need for high-quality consumer insights. Their existing research options were too slow, costly, and difficult to scale across their high volume of concepts, brands, and geographies. To address these systemic issues, PepsiCo partnered with the insights platform Zappi to develop a faster and more actionable innovation insights system.

Zappi implemented two key solutions, Prioritize it for early-stage concept screening and the newly developed Activate it for later-stage optimization. These solutions were integrated into PepsiCo's insights ecosystem and were designed to deliver data and rich diagnostics in under 24 hours. This allowed PepsiCo to make faster, better-informed decisions, vet products more effectively before production, and ultimately create a "fail fast and learn faster" innovation culture.

PepsiCo