Case Study: Johnsonville achieves stronger ad performance with Zappi Amplify

Johnsonville wins Silver Effie and runs 4 rounds of ad testing with Zappi

Johnsonville, a major sausage brand, faced the challenge of traditional ad testing, which was expensive, slow, and occurred too late in the process to act on the insights. This friction became critical during the COVID-19 pandemic when a previously tested campaign was no longer relevant. They turned to Zappi and its Amplify platform to find a better solution.

Using Zappi Amplify iteratively throughout the ad development process allowed Johnsonville to test and refine creative concepts quickly and cost-effectively. This approach enabled them to build a multi-award-winning campaign, "Keep It Juicy," which drove both sales and brand impact. The solution provided by Zappi transformed their workflow, turning weekend testing into a competitive advantage and leading to a Silver Effie Award.

Johnsonville