Case Study: E.ON Next achieves stronger brand differentiation and +53% YoY site traffic with Zappi

E.ON Next boosts site traffic 53% with Zappi

E.ON Next, a UK energy supplier, faced the challenge of differentiating its brand in a crowded market where competitors primarily competed on price. They needed to build a distinct proposition that resonated with consumers who spend very little time thinking about their energy provider. To address this, E.ON Next turned to the vendor Zappi and its Creative System.

Using Zappi's platform, E.ON Next implemented a solution of continuous testing and iteration on their creative assets throughout development. This process allowed them to refine their messaging based on consumer feedback, leading to the successful launch of their "Savings Seekers" brand platform. The results were significant, including a 53% year-on-year growth in site traffic, a 155% increase in upper funnel impressions, and a 12-point rise in Net Promoter Score in targeted regions.

E.ON Next