Case Study: Canva scales brand campaigns across six European markets with Zappi

Canva validates 20+ creative assets in 48 hours with Zappi

Canva, a design platform, faced the challenge of simultaneously expanding its brand presence across six European markets. They needed a fast and reliable way to validate localized TV campaigns during development to ensure they would resonate with each unique audience before going live. To solve this, they turned to the vendor Zappi and its Amplify advertising system.

Using Zappi's platform, Canva tested over 20 creative assets iteratively, starting from storyboards, to pressure-test and refine their campaigns. Results were delivered within 48 hours, allowing the insights team to inform marketing decisions in real time. This process enabled Canva to successfully launch six validated TV campaigns across all markets within six months. The solution from Zappi provided the speed and consumer confidence necessary to scale their advertising effectively and competitively.

Canva