Case Study: Veo increases sales and lowers lead costs with Zapier automation

Veo lowers lead costs by 20% with Zapier

Veo, a consumer tech company, faced the challenge of manually processing thousands of new leads from social media and email each month. This manual data migration slowed down their sales cycle and forced their marketing team to rely on generic email nurtures due to limited capacity. They turned to Zapier for an automation solution.

Zapier implemented automated workflows, or Zaps, to connect Veo's lead sources like Facebook and Instagram directly to their CRM systems, ActiveCampaign and Pipedrive. This solution automatically moved and translated lead data in real-time. As a result, Zapier helped Veo reduce lead cost by 20%, achieve a 7.5% lead conversion rate, save thousands of hours of manual work, and enable the creation of 50 personalized email journeys.

Veo