Case Study: Toyota of Orlando keeps sales running through outages with Zapier

Toyota of Orlando processes 5,000 leads with Zapier

Toyota of Orlando, a high-volume car dealership, faced a major challenge when a ransomware attack disabled its CRM, leaving its sales teams blind to new leads. To keep sales moving during this system-wide outage, the dealership turned to Zapier to build a temporary solution for processing incoming leads.

Using Zapier, the Director of Operations built a 38-step automation to extract, clean, and route leads from multiple sources into a structured database. The solution processed 5,000 leads per month during the outage without disruption. Post-outage, an AI-powered Zapier Agent was implemented to provide instant insights, saving over 20 hours weekly and managing a database of over 30,000 clean lead records.

Toyota of Orlando