Case Study: The BlackTies achieves 95% less back-end management with Zapier

The BlackTies: Making magic with automation

The BlackTies, a Sydney magician group, needed a better way to manage growing leads, event planning, and project updates without spending hours on manual admin. Before using Zapier, the team was stuck copying information between email, spreadsheets, Trello, and Pipedrive, which slowed them down as inquiries and bookings increased.

Zapier automated their workflow by connecting Google Sheets to Pipedrive and Pipedrive to Trello, so new leads and deals were created and shared automatically across tools. As a result, The BlackTies cut back-end management time by 95% and now handle around 1,000 inquiries a year, more than quadruple their earlier volume.

The BlackTies

Scott Zhou

Magician