Case Study: Synthesia achieves revenue-based ad optimization with Zapier

Synthesia saves 10 hours weekly and speeds ad testing 4x with Zapier

Synthesia, an AI video creation software company, faced a challenge in optimizing its Facebook ad performance. Its free tool drove high traffic, but most leads were unqualified, making it difficult to track true conversions and effectively target its ad spend.

Using Zapier, Synthesia automated the process of sending CRM events to Facebook’s Conversions API. This solution provided real-time visibility into customer actions like demos and purchases, enabling revenue-based optimization. The results included faster testing, smarter budget decisions, and saving 10 hours weekly, all achieved without needing developer resources.

Synthesia