Case Study: Museum Hack achieves faster lead management and team productivity with Zapier

Museum Hack Uses Automated Workflows with Base CRM to Leave Manual Work Behind

Museum Hack, a tour company known for its behind-the-scenes museum experiences, was struggling to keep new leads from falling through the cracks as requests arrived in an inbox and had to be managed manually. To better handle growth, the team used Zapier alongside Base CRM and other tools, but needed a way to connect systems like Campaign Monitor, Slack, and Mailchimp.

Zapier helped Museum Hack automate lead capture, notifications, subscriber updates, and weekly lead digests, creating a multi-step workflow that moved data instantly between apps. The result was faster follow-up, better visibility for the sales team, and measurable time and financial savings that supported the company’s growth, hiring, and ability to take on more projects.

Museum Hack

Michael Alexis

Director of Marketing