Case Study: Mode Analytics boosts lead management and team visibility with Zapier

Mode Analytics Instantly Sends Leads to Marketing Automation

Mode Analytics, a collaborative analytics company serving customers like Lyft, Trello, and Shopify, needed a faster, more reliable way to handle repetitive lead and team-update workflows without manual importing, exporting, or human error. Using Zapier and Zapier for Teams, the team connected tools like Google Forms, G2 Crowd, Salesforce, Recurly, Slack, Contentful, and Marketo to automate these processes.

With Zapier, Mode Analytics automatically routed new leads into Marketo, synced job-board submissions, and sent key updates and wins into Slack for better company-wide visibility. The result was less manual work, fewer bottlenecks, and more time for higher-value initiatives, while also improving collaboration and communication across the team.

Mode Analytics

Alexa Guerra

Senior Demand Generation Manager