Case Study: Miro boosts peer feedback participation with Zapier

Miro boosts peer feedback participation to 93% with Zapier

The customer, Miró, a visual collaboration SaaS company, faced a challenge with low participation in its formal peer feedback system for engineers. Despite a culture of giving feedback, participation was only at 50% because the process was cumbersome and disconnected from the tools employees used daily, like Slack. The vendor, Zapier, was used to address this.

Using Zapier, an employee built an AI-powered system that integrated with Slack and Google Sheets to automate and personalize the feedback process. This solution dramatically increased participation from 50% to 93% and quadrupled the number of reviews submitted, from 400 to over 1,600. The vendor Zapier enabled the creation of a highly efficient workflow that delivered results directly to managers via formatted email.

Miró