Case Study: Laudable scales onboarding and customer automation with Zapier

Laudable scales with 200+ automations and saves $240K with Zapier

Laudable, a small SaaS company, faced the challenge of scaling its operations and delivering personalized customer experiences without the resources to hire a large team. With no technical background, CEO Angela Ferrante needed to build their customer sign-up process from scratch and find a way to automate complex workflows to avoid costly engineering hires.

Using Zapier, Laudable automated its entire onboarding process and built over 200 active Zaps to connect apps like Calendly, Typeform, Airtable, and OpenAI. This no-code solution allowed them to create personalized customer journeys and build custom automations, such as a 46-step Zap for Salesforce data. The results included fully automated onboarding, $240K in saved full-time salaries, and the ability to operate like a much larger company.

Laudable