Case Study: InVision saves 10 hours each week with Zapier automation

InVision Saves 10 Hours Each Week with Automated Workflows

InVision, a fully remote product team spread across 10 countries, needed a better way to manage user research scheduling, meeting coordination, and repetitive design operations. Using Zapier, along with tools like Calendly, Google Calendar, Airtable, Slack, and Zoom, the team wanted to reduce manual admin work and keep everyone in sync.

Zapier automated InVision’s workflows by creating Airtable records for new Calendly bookings, generating Zoom meetings, adding Zoom links to Google Calendar events, and sending Slack alerts for new invites and changes. The results were significant: InVision says Zapier saves about 10 hours per week, cuts project management and information consolidation time by 25%, and reduced turnaround time for sharing customer insights by up to 99%.

InVision

Lindsey Redinger

Manager of User Research & Ops