Case Study: Vocal achieves 3x more work with Zapier

How Vocal uses Zapier to do three times the work

Vocal is a publishing platform for creators that has grown to more than 1.2 million creators and 11 million monthly readers, but that success created scaling challenges for its small Business Intelligence team. With limited developer resources, Vocal needed a way to automate manual workflows like triaging story submissions and managing targeted creator outreach across PostgreSQL, SendGrid, Stripe, and other tools.

Using Zapier, Vocal automated story-status updates and moderation notifications, and built data-driven email workflows for nurture campaigns based on PostgreSQL and Stripe data. The company now automates more than 1 million tasks per month with Zapier, and its team says it can do about three times the work of a larger staff, potentially avoiding the need for 10 additional employees.

Vocal