Case Study: Keller Williams saves four hours a week with Zapier

How This Realtor Saves Four Hours a Week Through Automation

Matt Castillo, a residential realtor at Keller Williams, needed a faster way to handle incoming Facebook Lead Ads and keep up with lead follow-up. Before using Zapier, he had to manually check for new leads several times a day and enter their information into other systems, including LionDesk CRM, which took valuable time away from client work.

Using Zapier, Keller Williams automated the flow of new Facebook leads into LionDesk and set up automatic sharing of relevant MLS listings through RealScout. The result was a major time savings: Matt said the automation gave him back about four hours a week, letting him focus more on serving clients and closing deals.

Keller Williams

Matt Castillo

Residential Realtor