Case Study: Sixth City Marketing achieves real-time lead tracking and saves 9+ hours per month with Zapier

How this marketing company tracks lead data for clients in real time

Sixth City Marketing, a marketing agency focused on data-driven campaigns, needed a better way to keep multiple clients’ lead data updated in real time. Manually logging, exporting, and cross-checking Wufoo form entries in Google Sheets was time-consuming, expensive, and left the team unprepared for client calls. They turned to Zapier to connect their apps and automate lead tracking.

With Zapier, Sixth City Marketing automatically sends new Wufoo lead entries into personalized Google Sheets for each client, replacing hours of manual work each week. The result was faster reporting, less stress for account managers, and around 9 or more hours saved per month. Zapier also improved the client experience by giving them real-time access to performance and lead data, creating a competitive advantage for Sixth City Marketing.

Sixth City Marketing

Sarah Blocksidge

Marketing Director