Case Study: Seahawks and Sounders FC keep listening to fans with Zapier

How the Seahawks Management Team Listens to the World’s Loudest Fans

Seahawks and Sounders FC needed a better way to capture and share fan feedback with their leadership team after games and throughout the week. Using Zapier alongside Wufoo, Zendesk, and MySQL, they automated the flow of survey responses into a daily report so directors and VPs could stay informed.

Zapier connected the teams’ web form, help desk, database, and email reporting process so new feedback entries were automatically logged and summarized each night. The result was a reliable, automated daily fan-feedback report that kept management in the loop and helped Seahawks and Sounders FC keep listening to their supporters at scale.

Seahawks and Sounders FC

Kenton Olson

Seahawks and Sounders FC